Insights | 17-08-2022
Increased on-screen LGBTQ+ inclusion in ad-supported content could boost consumer loyalty
Ad-supported content provides brands with a medium to engage with consumers who are open to brands engaging with them…
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Ad-supported content provides brands with a medium to engage with consumers who are open to brands engaging with them…
In the content-rich media industry, metadata can help content owners and buyers understand why audiences gravitate to…
When I first started playing video games, it was all about escape: escaping the pressures of school and society and…
In June 2022, streaming viewing claimed more than one-third of total TV time—the largest share for streaming in The…
Streaming accounted for nearly 32% of total TV time in May 2022, up from 26% one year ago.
This report looks at how LGBTQ+ adults in nine countries perceive inclusion on various media platforms and advertising,…
Much like many activities, television viewing has historical norms, many of which are driven by the calendar. The growth…
Audiences in OTA homes now watch more streaming content than audiences in homes with cable or satellite programming.
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