Insights | 04-05-2023
As media options proliferate, quality audience data is the key to delivering marketing impact
Learn how quality audience data is the key to delivering marketing impact and bridging the gap as device and…
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Insights | 06-11-2019
Preteens Need Modern Payment Options for Today’s Digital Video Games
Today’s digital video games feature many ways to lure gamers into opening up their wallets:…
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Insights | 25-07-2019
As Media Options Increase, Radio and Podcasts are Go-To Music Sources for Consumers in Canada
While radio—traditional, streaming and satellite—continues to hold its own for music listening across…
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Insights | 22-08-2018
The Media Universe: More Options, More Time, More Reach
The proliferation of technology, devices and content over time has also allowed media to reach more of us each…
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Insights | 10-05-2018
Amid Digital Sponsorship Options, Don’t Neglect Social Media
With digital now a critical channel for brands, it’s no surprise that they’re actively looking to better…
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Insights | 26-09-2016
Choice Cuts: Consumers Have Nearly Unlimited Content Options, But How Many Do They Really Use?
For consumers, having content options is no longer a luxury, but an imperative. And so, too, are the multitude…
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Insights | 11-03-2015
Stream Engines: Subscription Video Services Give Options to Consumers Looking to Spend on Content
As the U.S. economy perseveres from recession to potential resurgence, consumers continue to power a growth in…
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News Center | 09-12-2025
Football Shifts TV Viewing Towards Ad Supported, Nielsen’s Q3 2025 Ad Supported Gauge Finds
During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%)…
