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Global Adspend Down 7% In 1st Quarter 2009

Amsterdam, NL – July 8, 2009 – Global advertising expenditure across television, newspapers, magazines and radio has recorded a drop of 7.2 percent for the first quarter of 2009 compared to the first quarter of 2008, according to a global advertising trends report released today by research...

Nielsen Online Data Quick Take: Kids Online

Time Spent Online Among Kids Increases 63 Percent In The Last Five Years, According To Nielsen New York, US – July 6, 2009 16 Million Strong and Growing: Growth Rate of Kids Online Outpaces Overall Internet Population In May 2009, children aged 2-11 comprised nearly 16 million, or 9.5 percent, of...

Digimarc and The Nielsen Company Expand Relationship; Form Joint Ventures

Beaverton, OR and New York, NY – June 15, 2009 – Digimarc Corporation (NASDAQ: DMRC) announced it has entered into an agreement with The Nielsen Company to jointly launch two new companies that will leverage the intellectual property assets of Digimarc and the wealth of consumer and business...

U.S. Ad Spending Fell 12% in the First Quarter, Nielsen Reports

NEW YORK, NY June 8, 2009 – The Nielsen Company reported today that U.S. advertising for the first quarter 2009 was down 12% compared to the first quarter 2008. Preliminary figures show that U.S. ad expenditures declined $3.8 billion to a total spend of $27.9 billion in the first quarter. All...