Solutions

NIELSEN AUTO CLOUD

FUELED BY J.D. POWER

The Science That Moves Your Marketing In The Right Direction.

As an auto marketer, you have a limited window of opportunity to make an impression on prospective customers. There’s simply too much advertising noise for consumers to handle. The average person is exposed to no less than 60,000 automotive advertisements on TV alone between car purchases.

Nielsen Auto Cloud helps you cut through the clutter and deliver improved marketing return on investment (ROI). Our robust automotive marketing and measurement platform combines the power of Nielsen Marketing Cloud with exclusive access to the intelligence and insights derived from J.D. Power’s unique vehicle sales data.

AUTOMOTIVE ADVERTISERS & AGENCIES

ENGAGE CAR BUYER AUDIENCES ACROSS TV AND DIGITAL.

As an auto advertiser, you can now—for the first time—target audiences and personalize your advertising messages based on a diverse set of criteria, such as car features and styles, buying stage, brand affinities, as well as media engagement, geo-location and device type, using data from Nielsen and J.D. Power.

These deep car buyer insights, coupled with Nielsen Data Management Platform (DMP) technology and Nielsen’s gold-standard media and purchase-based audience data, enable you to reach consumers with greater precision across all media channels.

Most importantly, the Nielsen Auto Cloud’s always-on frequency management and in-flight analytics capabilities enable you to proactively measure and control how often and what types of ads people see throughout the life of a campaign.

You can also measure the efficacy and ROI of your marketing spend to determine sales drivers and media spend allocation using established Nielsen planning and measurement solutions, including Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM). Connect with our team today to learn more.

MEDIA OWNERS

INCREASE THE VALUE OF YOUR CAR BUYER AUDIENCES.

As a media owner, you can now use a single platform to get the most value out of what automotive advertisers want most—your audience.   

Analyze your audience car purchasing behavior using exclusive J.D. Power buyer intelligence and Nielsen audience data, optimize client campaigns based on real-time changes in consumer behavior, and prove that these campaigns are resulting in actual car sales.

This will help you increase the value of your inventory, extend your audience reach, and improve your ability to prove business results for your automotive clients. Contact us to learn how you can deliver stronger results for auto advertisers.

Next Generation Automotive Marketing And Measurement

Nielsen Auto Cloud gives you exclusive access to a powerful set of marketing and measurement capabilities that can be used on their own or together to fuel more efficient, higher impact marketing across channels.

Analyze car purchasing behavior and media engagement using exclusive J.D. Power car-buyer intelligence and insights and Nielsen gold-standard media and purchase-based audience data. 

Control how often people see your ads with custom segmentation, omnichannel media activation, and reach and frequency management.

Instantly act on real-time changes in car buyer media and purchase behavior with our automated audience optimization and adaptive learning technology.

Plan, activate and target car buyer audiences to fuel your audience-based buying needs across TV and digital for dynamically inserted ads.

Track campaign success through every stage of the car buyer purchase journey with metrics including brand awareness, consideration and purchase intent.

Measure the efficiency and ROI of your marketing spend to determine sales drivers and media spend allocation.

Make more efficient media buys with a comprehensive, cross-platform view of your TV and digital audiences.