NIELSEN AUTO CLOUD
FUELED BY J.D. POWER
THE SCIENCE THAT MOVES YOUR MARKETING IN THE RIGHT DIRECTION.
As an auto marketer, you have a limited window of opportunity to make an impression on prospective customers. There’s simply too much advertising noise for consumers to handle. The average person is exposed to no less than 60,000 automotive advertisements on TV alone between car purchases.
Nielsen Auto Cloud helps you cut through the clutter and deliver improved marketing return on investment (ROI). Our robust automotive marketing and measurement platform combines the power of Nielsen Marketing Cloud with exclusive access to the intelligence and insights derived from J.D. Power’s unique Power Information NetworkⓇ.
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AUTOMOTIVE ADVERTISERS & AGENCIES
ENGAGE CAR BUYER AUDIENCES ACROSS TV AND DIGITAL.
As an auto advertiser, you can now—for the first time—target audiences and personalize your advertising messages based on a diverse set of criteria, such as car features and styles, buying stage, brand affinities, as well as media engagement, geo-location and device type, using data from Nielsen and J.D. Power.
These deep car buyer insights, coupled with Nielsen Data Management Platform (DMP) technology and Nielsen’s gold-standard media and purchase-based audience data, enable you to reach consumers with greater precision across all media channels.
Most importantly, you can also measure the efficacy and ROI of your marketing spend to determine sales drivers and media spend allocation using established Nielsen planning and measurement solutions, including Buyer Lift, Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM).
INCREASE THE VALUE OF YOUR CAR BUYER AUDIENCES.
As a media owner, you can now use a single platform to get the most value out of what automotive advertisers want most—your audience.
Analyze your audience car purchasing behavior using exclusive J.D. Power buyer intelligence and Nielsen audience data, optimize client campaigns based on real-time changes in consumer behavior, and prove that these campaigns are resulting in actual car sales.
This will help you increase the value of your inventory, extend your audience reach, and improve your ability to prove business results for your automotive clients. Contact us to learn how you can deliver stronger results for auto advertisers.
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Next Generation Automotive Marketing And Measurement
Nielsen Auto Cloud gives you exclusive access to a powerful set of marketing and measurement capabilities that can be used on their own or together to fuel more efficient, higher impact marketing across channels.
Plan and activate precisely targeted car buying audiences to fuel your campaigns on digital, mobile, social and TV. Build custom audiences and reach them across all channels.
Instantly act on real-time changes in car buyer media and purchase behavior with our automated audience optimization and adaptive learning technology.
Control how often people see your ads with custom segmentation, omnichannel media activation, and reach and frequency management.
Measure the impact of websites and ad campaigns by linking online exposures with offline sales data collected by J.D. Power’s PIN.
Measure the efficiency and ROI of your marketing spend to determine sales drivers and media spend allocation.
Make more efficient media buys with a comprehensive, cross-platform view of your TV and digital audiences.
EBRIEF: How Automakers Can Fight Back in an Industry Under Siege
Existential threats are lurking for automakers and dealers alike. Find out how using better data to target the right audiences at the right time can help you compete more effectively.