Nielsen Marketing Cloud

NIELSEN DATA MANAGEMENT PLATFORM

TURN INSIGHTS INTO ACTION

Today’s audiences create valuable data with the devices they use, the content they engage with and the products they buy. To reach the right customers in the right places, you need to sort through this data quickly.

Nielsen Data Management Platform (Nielsen DMP) helps you better manage, customize, activate and analyze your audience data. You can now continuously adjust your advertising and content across each channel to improve customer experience and marketing performance.

MANAGE YOUR DATA

Nielsen DMP provides a single view of your customers across all offline, online and mobile channels. It enables access to your first-party data as well as Nielsen’s rich set of audience data to help you develop detailed insights across thousands of consumer attributes. You can use these insights to more effectively communicate with existing customers and find new prospects that match your most important customer criteria.

Nielsen DMP provides a single view of your customers across all offline, online and mobile channels. It enables access to your first-party data as well as Nielsen’s rich set of audience data to help you develop detailed insights across thousands of consumer attributes. You can use these insights to more effectively communicate with existing customers and find new prospects that match your most important customer criteria.

GROW YOUR AUDIENCE DATA EXPONENTIALLY

UNDERSTAND EXACTLY WHO YOUR CUSTOMERS ARE, WHAT THEY BUY AND THE MEDIA THEY CONSUME.

CUSTOMIZE YOUR AUDIENCE

We’ve created more than 60,000 built-in segments to help you customize key audiences based on your exact marketing needs. Automate your audience model creation with Nielsen Artificial Intelligence (Nielsen AI), an adaptive learning technology built into Nielsen DMP that analyzes real-time streams of device-linked data. This advanced tool instantly adapts your segments to reflect changes in:

  • Consumer media and buying behavior
  • The consumer path-to-purchase
  • Audience composition across millions of consumer attributes (including demographics, geography, behavior and personality)
  • Market dynamics (including seasonal and local market demand, competitive actions and advertising)

ACTIVATE EVERYWHERE

With more devices available to consumers than ever before, you need to connect with your audience in the right places and at the right times. Nielsen DMP allows you to activate audience data in real-time across all devices and all digital media, including hundreds of integrated search, social, email, website and content personalization platforms.

You can also centrally set frequency caps across all your marketing channels to limit how often your ad is seen and sequence your campaigns and creative across devices based on where your audience is in the consumer journey.

REACH AUDIENCES IN REAL-TIME ACROSS ALL MEDIA

CONNECT WITH PEOPLE AT THE RIGHT TIME AND PLACE ACROSS ALL YOUR DIGITAL MARKETING CHANNELS.

ANALYZE & OPTIMIZE RESULTS

Nielsen DMP helps you act on campaign analytics and sales attribution insights. Seamlessly connect to Nielsen Marketing Cloud’s journey analytics, multi-touch attribution (MTA) and sales effect applications—provided by Nielsen Catalina Solutionsand Nielsen Buyer Insights—to measure and improve performance across all your digital marketing tactics.

INSTANTLY UNDERSTAND & ACT ON MARKETING PERFORMANCE INSIGHTS

PRIVACY

Nielsen is committed to consumer privacy, making consumers aware of how their data is being used, and providing the ability to opt-out of targeted advertising at any time through settings on their device, Nielsen’s websites, and/or through content providers’ websites or apps.