Black/African American representation
Representation matters
Audience is everything.™ So, real people are always at the heart of Nielsen data. Black America represents one of the most engaged audiences and influential cultures across the media landscape. Nielsen measurement outlines the impact of Black consumers because representing every segment of the audience is essential to our business and our clients’ success.
Nielsen Diverse Intelligence Series
Now in its 15th year, the Nielsen Diverse Intelligence Series is home to the latest insights on Black and African American audience trends, brand sentiments and cultural influence.
This series empowers the media industry with the expertise of Nielsen measurement solutions and insights to inform successful strategies, campaigns and programming. Centering the unique habits, segments and untapped power of Black audiences highlights the importance of cultural authenticity, inclusion and data . connecting through authentic representation. How Black audiences discover and discuss content is changing—so how brands win a share of Black consumers’ buying power is changing as well. But the throughline for attention, engagement and loyalty all start with authentic cultural representation and inclusion. Explore the highlights from our latest report: The Black identity cultural edge: Insights to drive authentic consumer engagement and loyalty
Latest insights
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ArticlesNeed to Know: What is media fragmentation and how to reach today’s audiences?
Media fragmentation creates scattered audiences. Find out how to engage and measure across all channels for…
Media6mins read
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ArticlesGenerational Marketing: Why marketers should not discount age in today’s media landscape
Understand the diverse media habits of different generations and the importance of an age-inclusive approach…
Media6mins read
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ArticlesThe Record: Q1 U.S. audio listening trends
Discover American’s listening behaviors across the total audio universe in Nielsen’s The Record for Q1…
Media4mins read
Recent Black/African American reports
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ReportThe Black influence: How Black culture & identity drive the market
Get the key insights into the Black audience trends and identities that brands need to know to earn Black…
Audiences4mins read
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ReportEngaging Black audiences
Black Americans are influencing trends across media. Learn how brands can connect and win with inclusion.
Audiences4mins read
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ReportThe global Black audience: Shaping the future of media
Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry…
Audiences5mins read
About the Community
How We Reach Out
Our Nielsen Business Inclusion, Impact & Belonging thought leaders regularly speak at events and meetings to share our insights. Contact us to learn more about speaking engagements or custom research opportunities.
Check out insights on Asian Americans and Hispanics/Latinos.
Your Privacy Matters
Your voice, your preferences and the power you yield as a consumer matter. It matters not only to the businesses that produce the products and media you consume, but it also matters to us. At Nielsen, we are committed to being responsible with the personal data we maintain and we are committed to protecting the privacy and security of the personal data we collect.
