Insights | 19-09-2023
Sports and news boost broadcast and cable viewing in August; streaming declines as kids head back to school
The lead up to fall is always a transitional period for the TV calendar, and this August was no different.
Insights
-
-
Insights | 12-09-2023
Hispanic audiences in focus: Trust in media – the key factor driving the shift to streaming
Discover how Hispanic audiences are engaging in media and ways to customize user experiences in our 2023 Hispanic…
-
Insights | 06-09-2023
Media metadata: The essential piece to success in streaming
Discover how media metadata plays a pivotal role in the success in streaming by powering content discovery and…
-
Insights | 28-08-2023
Linear TV’s comeback: The arrival of FAST
Learn why personalization and fulfilling content discovery journeys will be critical for FAST streaming services.
-
Insights | 15-08-2023
Streaming grabs a record 38.7% of total TV usage in July, with acquired titles outpacing new originals
Overall TV usage was up just slightly from June, but streaming usage hit a new record, grabbing 38.7% of total TV usage.
-
Insights | 18-07-2023
Kids push TV usage up in June, with 90% of their increased usage coming from non-traditional sources
Among kids 2-17, non-traditional TV options accounted for 90% of their increased usage.
-
Insights | 20-06-2023
Streaming usage rebounds in May, and The Gauge™ welcomes a third FAST service
After a 2.1% dip in viewing in April, streaming usage rebounded in May to capture 36.4% of TV, and audiences continue to…
-
Insights | 16-06-2023
Streaming platforms offer the most LGBTQ+ representation, but not enough for video-hungry audiences
Vast media choice aside, the number of new LGBTQ+ inclusive titles declined in 2020, 2021 and 2022 after peaking in 2019.
