Insights | 20-03-2023
With almost 1 million video choices, women 18-34 turn to classic TV
2022 was a banner year for original content on streaming platforms, but among women 18-34, a different type of programming…
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Insights | 16-03-2023
With less high-demand content available, total TV usage drops in February; streaming stays strong
While in line with seasonal norms, TV engagement in February confirms a very basic truth: viewership reflects the…
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Insights | 03-03-2023
Oscar watch: Tracking the streaming distribution strategies behind this year’s Best Picture nominations
As buzz builds around the upcoming 95th Academy Awards, we can see that streaming distribution has evolved into a…
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Insights | 26-01-2023
Streaming unwrapped: 2022 was the year of original content
Original content has grown to become a competitive advantage for streaming services, as many original titles were…
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Insights | 20-01-2023
Representative content drives bingeability across streaming platforms
Among the most bingeable streaming programs in the last TV season, more than 71% were inclusive of one or more…
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Insights | 19-01-2023
Streaming services remain most popular destination for TV viewing in December
Despite the surge in television usage during the Thanksgiving holiday, total TV viewing managed to increase slightly in…
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Solutions | 01-10-2021
Streaming Platform Ratings
Gain insights into the time viewers spend watching streaming video content, and on which platforms, using Nielsen’s…
