Uncovering the flow of ad dollars
The advertising environment is like an ocean—vast and deep. Fishing for audiences is growing increasingly complex, and new ad platforms are still in uncharted waters. So in today’s landscape, casting your net is both an art and a science.
You also need answers to what seems like an ever-expanding sea of questions:
- How do you identify prospects or understand brand media strategies?
- Are you missing key opportunities to serve target brands?
- Are competitors giving or getting better media rates than you?
- How much do you need to invest, and where, to ensure that your messaging resonates in a new segment or country?
More than anything, you need quality intelligence—both to differentiate yourself from the competition and to carve out the best path forward for your brand or media property.
LET AD INTEL HELP YOU DETERMINE…
How much advertisers are spending by media
When, where and how ads are placed by media
Which creatives are being used and on which platforms
How well a media campaign fared in comparison to the competition
AD INTEL: DATA INTELLIGENCE LEADING TO SMARTER STRATEGIES
Ad Intel is Nielsen’s advertising monitoring service for tracking detailed ad spend in markets and media outlets including TV, print, radio, digital, out-of-home and cinema.
Ad Intel’s competitive advertising information and creative monitoring services provide clients with valuable alerts and insights into new sales opportunities, both locally and internationally.
FEATURES AND BENEFITS
ACTIONABLE COMPETITIVE INTELLIGENCE
Ad Intel helps you navigate the complicated marketplace and provides actionable competitive intelligence to identify prospects, analyze brand strategies and learn from your past campaigns to plan for your next.
COMPLETE VIEW TO ADVERTISING
Ad Intel delivers high-quality advertising expenditure measurement across all industries, on both traditional and new media, for a truly comprehensive picture of the competitive ad landscape. The data is compiled and delivered into an intuitive classification system across advertiser, brand and product categories.
GLOBAL OUTLOOK WITH LOCAL EXPERTISE
Ad Intel provides you with the international outlook that your company is looking for, with the benefit of the local market knowledge our on-site teams bring to the picture. With a direct presence in more than 30 markets and cooperation with a strong network of local partner suppliers, Nielsen Ad Intel brings you a truly global view covering more than 80 markets worldwide. Never miss a new trend, wherever it starts.
DAILY CREATIVE ALERTS
Easy to set up, and customizable creative alerts are sent to you daily, or at your chosen frequency, so you can stay informed of any new campaign breaking in the marketplace or specific to your competitive arena.
ACCESS TAILORED TO YOU
Ad Intel’s user interface gives you freedom to create reports using predefined templates, or build your own detailed and customised analysis.
Clients can access data for multiple markets via one user interface. Ad Intel exports in multiple formats, including APIs, allowing you to stay connected however you choose to work.
THE FUEL TO NIELSEN MEDIA EFFECTIVENESS SOLUTIONS
Ad Intel is a standalone service, but it can be used in concert with other Nielsen Media Effectiveness solutions, such as planning, analytics and modelling, to bring you a full view of your media strategy performance.
Australia • Belgium and Luxembourg • China • Czech Republic • Dominican Republic
Germany • Indonesia • Ireland • Italy • Japan • Malaysia
Mexico • Myanmar • New Zealand • Norway • Philippines • Puerto Rico
Singapore • South Africa • South Korea • Switzerland • Taiwan • Thailand
The Netherlands • Turkey • United Kingdom • United States • Venezuela
If you are interested in information across multiple markets, or for a country that you don’t see here, please contact us via our Nielsen Global Ad Intel business. We can provide advertising and creative information, harmonised for easy comparison, for more than 80 markets worldwide.