As markets begin to adapt to the disruption that the pandemic has created across the media industry, navigating audiences has never been more critical. Much remains unknown about the future of media, but audiences have made one thing clear: understanding it is more important than ever.
We gathered together top industry experts and Nielsen leaders from across the globe to discuss how to navigate the global landscape today and tomorrow. Watch the on-demand session below to hear more about:
- How media consumption and audience behaviour are evolving around the world
- How cross-media currencies will evolve to meet industry needs
- Key digital trends to keep an eye on
- Where advertisers intend to spend their money