The Nielsen Company released a list of the most popular media and consumer spending trends in the U.S. for 2010, covering everything from the most popular television shows, to the most liked commercials, book sales, purchasing trends, top mobile apps and more.
Download Nielsen’s top 10s and trends in the U.S. for 2010.
| Top 10 TV Programs – Single Telecast | ||||
|---|---|---|---|---|
| Rank | Telecast | Originator | Date Aired | Total Persons Rating |
| 1 | Super Bowl XLIV | CBS | 2/7/10 | 36.5 |
| 2 | Super Bowl XLIV Post Game | CBS | 2/7/10 | 25.8 |
| 3 | Super Bowl Kick-Off | CBS | 2/7/10 | 20.8 |
| 4 | FOX NFC Championship | FOX | 1/24/10 | 19.8 |
| 5 | AFC Championship on CBS | CBS | 1/24/10 | 16.1 |
| 6 | Academy Awards | ABC | 3/7/10 | 14.3 |
| 7 | Undercover Boss | CBS | 2/7/10 | 13.2 |
| 8 | FOX NFC Playoff-Sun | FOX | 1/17/10 | 12.9 |
| 9 | AFC Divisional Playoff-Sun | CBS | 1/17/10 | 12.2 |
| 10 | FOX NFC Wildcard Game | FOX | 1/10/10 | 11.8 |
| Source: The Nielsen Company. *Top Telecasts: Note: Data from January 1, 2010 – November 28, 2010. Persons 2+ Ratings include Live and Same Day timeshifted viewing. Excludes telecasts under 5 minutes. |
| Top 10 TV Programs – Regularly Scheduled | |||
|---|---|---|---|
| Rank | Program | Originator | Total Persons Rating |
| 1 | American Idol -Tuesday | FOX | 7.9 |
| 2 | American Idol -Wednesday | FOX | 7.5 |
| 3 | Dancing with the Stars | ABC | 7.1 |
| 4 | NBC Sunday Night Football | NBC | 7.0 |
| 5 | Dancing w/Stars Results | ABC | 5.5 |
| 6 | Sunday Night NFL Pre-Kick | NBC | 5.3 |
| 7 | NCIS | CBS | 5.0 |
| 8 | NFL Regular Season L | ESPN | 4.9 |
| 9 | Survivor: Heroes-Villains | CBS | 4.3 |
| 10 | NCIS: Los Angeles | CBS | 4.2 |
| 10 | Two and a Half Men | CBS | 4.2 |
| Source: The Nielsen Company. *Top Primetime programs: Note Data from January 1, 2010 – November 28, 2010, regularly scheduled programs. Persons 2+ Ratings include Live and Same Day timeshifted viewing. Excludes programs with less than 4 telecasts and programs under 5 minutes. |
