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TV and Beyond: Marketing to Cross-Platform Consumers

0 minute read | May 2012

How consumers are engaging with TV and video content has changed dramatically in recent years, a fact underscored by the digital elements of this year’s Upfronts and the emerging Newfronts. In this webinar, Nielsen tackles the evolving TV landscape—particularly who’s watching what, and on which device—and help content providers and advertisers alike understand what these changes mean for them and how to best connect with consumers, wherever they might be tuning in.

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