Mobile devices are now constant companions in our lives. On average, adults 18-34 spend more than two hours each day on a smartphone to browse the web or use apps. And that’s a big incentive for marketers to consider mobile advertising in their broader ad planning.

With so much attention focused on mobile devices, companies are looking for new ways to engage customers. Kiip, a mobile reward-based network, is one such company, and it recently used Nielsen Digital Brand Effect to measure the brand lift of a series of in-app ad campaigns.