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Rewriting the Rivalry: How LGBTQ+ Storytelling Captures Streaming Audiences, and What It Means for Brands
The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show…
Insights
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Blind spots to bright spot: how Indian CMOs are winning with unified data
India’s advertising landscape is more fragmented—yet more critical—than ever before. Billions of…
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Webinar: Cracking the code of brand success in emerging media channels
Tune in to this insightful webinar to decode the secrets behind building powerful brands in today’s…
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In emerging media, brand recall is the biggest driver of lift
When it comes to brand lift in emerging media, brand recall is just as critical as it is in traditional media.
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News Center |
Redefining content strategies for influencer marketing
Good content is always the foundation of any influencer marketing. These best practices still hold true:…
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Case Study: Maximising Brand Awareness Through Optimisation
Using Digital Brand Effect’s real time optimisation capability, Brainly helped their CPG Client improve…
