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And The Grammy Goes To…

0 minute read | Scott Gillham, Head of Nielsen Social, Australia | February 2016
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To celebrate the 58th annual Grammy Awards, celebrities took to the red carpet and viewers took to their digital devices. Overall, the event racked up 76.1K Tweets by 17.1K unique authors! The hashtag #grammys received nearly 30,000 mentions.

Taylor Swift and Justin Bieber were awarded the top talent by Tweeters, with close to 6,000 mentions each and were also awarded first and second place for most social moments.