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Case Study: Optimizing Creative Using Consumer Neuroscience

0 minute read | December 2016

The Ad Council set out to inspire fathers to be more involved in their children’s lives. It collaborated with Nielsen Consumer Neuroscience to test its “Cheerleader” ad, in which a father is seen enthusiastically participating in a cheer routine with his young daughter. Nielsen applied its full suite of neuroscience tools to capture a holistic understanding of consumer response.

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