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The Nielsen Audio Podcast: Radio Through the Eyes (and Ears) of a CMO

1 minute read | December 2018

Episode 2

As big billion-dollar advertisers continue to rediscover radio in their media mix, this episode explores the mindset of a chief marketing officer (CMO) with Roger Adams, former CMO of the Home Depot, Lord & Taylor and USAA. 

Radio, the top weekly reach platform in all of media, is once again top of mind among major advertisers and marketers who are looking to add incremental reach to their ad campaigns. And now that it’s back in the mix, the often overlooked subject of radio creative is getting a new look, too. This episode will also discuss the untapped opportunity that radio has to help shape more effective messages for its advertisers.

Looking for more episodes? Subscribe to The Nielsen Audio Podcast on iTunes, Google Play or Stitcher, and catch up on previous episodes on our Megaphone page.

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