Hear how Group Nine Media emerged in the crowded digital content landscape to become a strong industry competitor. Additionally, learn how the company used digital measurement insights to help transform Group Nine from a scrappy newcomer to a brand that rivals with the biggest video players today.
Related tags:
Continue browsing similar insights
ArticleHow to plan with business outcomes in mind
Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic measurement can…
Media4mins read
VideoUnderstanding full-funnel measurement: From who saw the ad to the outcome
Learn how Nielsen simplifies full-funnel measurement to understand the complete performance of a campaign with Nielsen…
Advertising1mins read
VideoLeveraging big data measurement to advance addressable advertising
Learn how big data measurement can help you navigate tailwinds in addressable advertising.
Advertising1mins read
