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The Belt & Road Initiative is creating opportunity for Chinese Brands in key high-growth markets
Following China’s continued focus on the Belt and Road Initiative (B&R), key high-growth markets are showing…
Insights
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News Center |
2016 World Sports Review
Global sport’s top-line metrics, notably global sponsorship and media rights spend, continued to point in the…
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China and Football
This report looks the Chinese consumer, the country’s media landscape, China’s major investments across…
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Investing in Football is at the Heart of China’s Sports Master Plan
From promoting fitness to encouraging foreign investment, China set forth in 2014 to create a $813 billion…
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New Zealanders Open their Laptop Lids Instead of their Wallets
Shoppers today no longer simply go to the nearest store; they grab the nearest digital device. New data from…
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Untapped Potential? Understanding China’s Music Consumers
72% of the general population in China listens to music, and they do so for an average of 16 hours per week,…
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E-Commerce is Opening Doors of Opportunity for Brands and Consumers in China
In China, more than 46% of consumers are actively making purchases via the web, well above the global average…
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Meet the Fastest-Growing Multicultural Segment in the U.S.: Asian-Americans
Diverse and deeply rooted in their cultural traditions, today’s Asian-Americans value high-quality products…
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