Insights | 03-07-2024
Beyond Pride Month: Building your brand with LGBTQ+ consumers
We explore why brands need to understand where and how to invest to earn the good will of the LGBTQ+ community and…
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We explore why brands need to understand where and how to invest to earn the good will of the LGBTQ+ community and…
LGBTQ+ consumers welcome brand engagement—provided it’s done in an authentic and inclusive way.
Dimensions of diversity are numerous, spanning well beyond skin tone and narrative location.
Vast media choice aside, the number of new LGBTQ+ inclusive titles declined in 2020, 2021 and 2022 after peaking in 2019.
The LGBTQ+ community is looking for content they can connect with, and audience data can help brands forge meaningful…
Among the most bingeable streaming programs in the last TV season, more than 71% were inclusive of one or more…
For advertisers wanting to make inroads with the growing LGBTQ+ community—and their buying power—inclusivity is…
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