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Rewriting the Rivalry: How LGBTQ+ Storytelling Captures Streaming Audiences, and What It Means for Brands
The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show…
Insights
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News Center |
Reconnecting with LGBTQ+ audiences
New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the…
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Beyond Pride Month: Building your brand with LGBTQ+ consumers
We explore why brands need to understand where and how to invest to earn the good will of the LGBTQ+ community…
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Webinar: Building brand loyalty with LGBTQ+ audiences through inclusive advertising and content
LGBTQ+ consumers welcome brand engagement—provided it’s done in an authentic and inclusive way.
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Black audiences are looking for relevant representation in advertising and content
Dimensions of diversity are numerous, spanning well beyond skin tone and narrative location.
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News Center |
Streaming platforms offer the most LGBTQ+ representation, but not enough for video-hungry audiences
Vast media choice aside, the number of new LGBTQ+ inclusive titles declined in 2020, 2021 and 2022 after…
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Audience data and brand integrity are the keys to engaging the LGBTQ+ community
The LGBTQ+ community is looking for content they can connect with, and audience data can help brands forge…
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Representative content drives bingeability across streaming platforms
Among the most bingeable streaming programs in the last TV season, more than 71% were inclusive of one or more…
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Advertising gap: Black LGBTQ+ consumers
For advertisers wanting to make inroads with the growing LGBTQ+ community—and their buying…
