Insights | 07-12-2022
Black audio consumers: A $1T+ opportunity for advertisers
While some media outlets fail to resonate with Black audiences, audio and podcasts stand out as effective channels to…
Insights
-
-
Insights | 17-11-2022
What football’s growing popularity in North America means for 2026 World Cup sponsors
Sixteen cities across North America will host the 2026 World Cup, giving brands a chance to connect with football…
-
Insights | 27-06-2022
A new chapter in inclusivity: How LGBTQ+ audiences are reviving traditional media
LGBTQ+ influencers are making inroads with major publications and turning social celebrity into capital for brands who…
-
Insights | 04-03-2022
TV’s starring role in exposing health disparities for Black women
Our Charlene Polite Corley, VP of Diverse Insights and Partnerships, shares how television can play an important role in…
-
Insights | 24-02-2022
How Black audiences are engaging with audio more than ever
Understand where and how Black audiences are connecting with audio.
-
Insights | 27-07-2021
Hyper-connectivity: the new reality that the industry will have to face
Given the hyper-connectivity, rising device and channel fragmentation, it’s critical for the industry to know more about…
-
Insights | 01-06-2021
Breaking the Cycle of Silencing Black Voices
Black achievements have a history of being erased in media. As viewers, content creators, storytellers and journalists,…
-
Insights | 26-02-2020
Podcast Content is Growing Audio Engagement
As new media options like podcasts mature, U.S. consumers are opting to add them to their daily routines instead of…
-
Insights | 04-01-2019
A Familiar Matchup: College Football’s Premier Rivalry
Alabama has nearly double the number of fans in its local market than Clemson in its local market. Clemson, however, has…
-
Insights | 13-04-2018
Hitting their Stride: Runners Stand Out Regardless of Whether They’re in Motion
The barriers to entry for recreational running and jogging are among the lowest of any sport. A good pair of sneakers and…
