News Center |
Inside the multibillion-dollar U.S. soccer ad market
Nielsen Ad Intel analyzes $1.8B in TV ad spend across eight major soccer tournaments to reveal brand strategies…
Insights
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News Center |
Connected TV is transforming advertising
Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a…
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News Center |
Need to Know: What is co-viewing, and why should you care?
Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the…
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News Center |
Creator platforms drive emotional connections and brand outcomes
Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution…
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News Center |
What comes after cookies?
Moving past cookies could usher in more than just a privacy-compliant future but a more effective advertising…
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News Center |
Need to Know: What are retail media networks, and why is everybody talking about them?
Retail media networks are a win-win-win for retailers, brands and consumers, but standards and independent…
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Outcomes-minded metrics: The marketing KPIs your CFO cares about
These are five outcomes-focused KPIs that help marketers show impact and unlock budget.
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News Center |
Asian American audiences are leaders in streaming media use
Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences are heavy users of digital media,…
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News Center |
What’s TV these days?
Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media…
