Advertising Expenditure

What we measure

Nielsen measures almost all TV broadcast, private radio broadcast and print advertising. In Sri Lanka, advertising spend totaled $550 million in 2013 industry spanning across free-to-air TV, print, and radio, We provide advertisers, agencies and media owners with a picture of the competitive landscape in Sri Lanka by measuring who advertised, on which medium, how much was spent by campaign, how many ads and ad formats. We can then break this down further by key industry sector and individual advertiser.

In advertising, it’s critical to know the value of your marketing spend, exposure and the competition. That’s why you need an aggregate view of what happens during and after each campaign by keeping tabs of whether an ad airs or doesn’t air, be aware of competitor campaigns, looking to periodically monitor all news coverage on TV and print. We’ll make sure you’ve got all the bases are covered.

How we do it

Our advertising information service uses spot monitoring methodology to measure advertising expenditure estimates across the key mediums. We also collect the ad creatives we’ve measured in a database that advertisers, agencies and media owners can access upon request.

Advertisers and agencies use our advertising tracking and analysis tool to gain actionable insights into ad spend and placement to inform the strategic media planning process. Broadcasters and publishers can get a clear gauge of station and title performance, agency and advertiser deals and industry movements.


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