Insights | 23-04-2010
Understanding the Value of a Social Media Impression
A Nielsen and Facebook Joint Study Nielsen and Facebook recently joined forces to develop effective, near-real time ad…
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A Nielsen and Facebook Joint Study Nielsen and Facebook recently joined forces to develop effective, near-real time ad…
Jon Gibs Last week I was on a great panel at DPACIII on the changing nature of online adverting. There were a lot of good…
Introduction Measure the full funnel impact of TikTok advertising TikTok, a global entertainment platform, captures the…
Many marketers are flying blind when it comes to measuring full-funnel marketing effectiveness—and it’s causing…
Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase…
As engagement with digital channels continues to rise, understanding the consumers behind those engagements is essential…
Understand your consumers; what they think, how they spend their time, shopping patterns, media behaviors, demographic…
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