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Women Increasingly Super Super Bowl Fans

The 2008 Super Bowl was the highest-rated TV show in the U.S. for the year and was viewed by a record 97.5 million people – more than any previous Super Bowl. And, as expected, 42.9 percent of those viewers were males 18 years and older (45.8 million viewers). However, according to The...

Tuned-In…To Your Hand

An old idea, renewed Back in 1966, Popular Mechanics reported that a portable television would be launched under a “famous maker’s label” by year’s end. Later that year, Motorola—a name not distant from the world of mobile video today—demonstrated to the world a remarkably small...

Behind The Data Is Nielsen Ready For The Digital Transition

With the nationwide transition to digital TV in the U.S. little more than one month away, 6.8% of U.S. households remain unready for the switch to all-digital broadcasting, according to Nielsen. Nielsen Wire recently spoke with Patricia McDonough, SVP of Insights, Analysis and Policy, Nielsen,...

Politics Unusual Media and the making of a President

By: John Burbank, Chief Marketing Officer, The Nielsen Company Many credit the Internet with single-handedly moving Barack Obama’s candidacy from pipe dream to juggernaut. The secret to his success was a major paradigm shift that deployed the Web for fundraising and grassroots outreach. By...
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