Insights | 26-04-2023
After Oscars triumph, Asian American viewers look to advertisers and media companies for more representation
The AANHPI audience has made it clear – through their voices and dollar spend – that they desire…
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Insights | 25-04-2023
Seen, heard, valued – engaging Asian Americans through media
In this report, Nielsen explores the media platforms and content that draw Asian Americans to help marketers,…
Insights | 18-04-2023
March Madness fuels a rebound in viewing across cable in March
Seasonality plays a key role in TV viewing, and so do high-profile sporting events. March was no exception in…
Insights | 20-03-2023
With almost 1 million video choices, women 18-34 turn to classic TV
2022 was a banner year for original content on streaming platforms, but among women 18-34, a different type of…
Pages | 10-02-2023
Measurement integrity
Audience-first media measurement means accurately counting and reporting the viewing habits of everybody,…
