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Download This: Where Podcasting Fits Into the Audio Landscape
It's fairly safe to say that podcasting is no longer a niche art. And while we know that awareness about podcasting seems to have exploded in recent years, an esteemed group of experts rebuke the notion that we’re in the midst of a podcast upwelling.
Tops of 2015: TV and Social Media
From sports to telenovelas and everything in between, U.S. consumers had plenty of compelling content to watch and Tweet about in 2015.
Nielsen and Sun Broadcast Group Sign Multi-Year Agreement for RADAR Network Ratings
New York – Nov. 30, 2015 – Nielsen (NYSE: NLSN) announced today that Sun Broadcast Group has signed a multi-year licensing agreement for Nielsen’s RADAR (Radio’s All Dimension Audience Research) Network Ratings. Nielsen’s RADAR is the standard currency for national network radio ratings....
Nielsen And Billboard Relaunch Top Canadian Albums Chart As Billboard Canadian Albums
Incorporate Streaming And Track Sales Into Ranking Beginning Oct. 26 New Chart is More Reflective of Today’s Consumer Behavior New York, Oct. 22, 2015 – Nielsen, the entertainment industry’s premiere research and monitoring service, and Billboard, the leading global destination for...
Nielsen and Katz Radio Group Sign Agreement for Nielsen's Voter Ratings
New Nielsen Service Helps Local Radio Deliver for Political Campaigns by Matching Voting Behavior With Radio Listening New York, Oct. 20, 2015 – Nielsen (NYSE: NLSN) announced today that Katz Radio Group, the largest radio representation company in America, has signed an agreement to license...
Nielsen Further Strengthens Global Footprint for Mobile Campaign Measurement
Nielsen Digital Ad Ratings Mobile Measurement Expanded to Australia, Brazil, France, Germany, Italy and the U.K., Offering Comparable Metrics to Meet the Needs of Rapidly-Growing Digital Advertising Marketplace New York – Oct. 12, 2015 – Today Nielsen added six countries to its global footprint...
Nielsen and Westwood One Renew Relationship
New York — Oct. 2, 2015 — Nielsen and Westwood One announced today that Westwood One has signed a multi-year extension to use Nielsen BDSradio measurement exclusively across its Cumulus stations and Westwood One 24/7 syndicated programming. Nielsen BDSradio is the world’s leading...
It’s Time to Put TV and Digital On an Even Playing Field
The Metrics Used to Measure TV and Online Are Vastly Different By Steve Hasker, Global President As we reflect on the 2015 upfront and NewFront season, there is no shortage of industry observers willing to make the call on how advertisers should allocate their investments across traditional TV and...
CBS Television Network Expands Program Ratings With Nielsen Digital Certification
New York – Sept. 30, 2015 – Nielsen (NYSE: NLSN) and CBS Corp. today announced that CBS All Access, the company’s digital subscription video on-demand and live streaming service, is the first app and browser experience to be certified for Nielsen’s Digital in TV Ratings measurement. CBS’s...
Black Influence Goes Mainstream in the U.S.
The power of black influence is something businesses and content creators should consider when developing strategic marketing campaigns and programs not only for African-American audiences, but for the general population, too.