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Nielsen and Westwood One Renew Relationship

New York — Oct. 2, 2015 — Nielsen and Westwood One announced today that Westwood One has signed a multi-year extension to use Nielsen BDSradio measurement exclusively across its Cumulus stations and Westwood One 24/7 syndicated programming. Nielsen BDSradio is the world’s leading...

It’s Time to Put TV and Digital On an Even Playing Field

The Metrics Used to Measure TV and Online Are Vastly Different By Steve Hasker, Global President As we reflect on the 2015 upfront and NewFront season, there is no shortage of industry observers willing to make the call on how advertisers should allocate their investments across traditional TV and...

Black Influence Goes Mainstream in the U.S.

The power of black influence is something businesses and content creators should consider when developing strategic marketing campaigns and programs not only for African-American audiences, but for the general population, too.