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Sports fans want social distancing as NFL and NBA to start new seasons at full capacity
To find out fans’ comfortability in returning to stadiums based on the upcoming NFL and NBA seasons, Nielsen…
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Streaming Video is Great! But it Shouldn’t Be the Only Place to Watch Women’s Sports
A well-executed barbell strategy maximizes reach through consumer choice; viewers who prefer to stream will…
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Anti-Asian Online Hate Speech is on the Rise–and Major U.S. Brands are Inadvertently Funding It
Major U.S. brands that have taken action to combat racism targeting Asian Americans are unintentionally funding…
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Offering Hope, Not Funding Hate
In an increasingly digital media landscape, brands need to protect themselves from unintentionally funding…
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Americans–and Advertisers–Are Hopeful About Travel
With Americans eager travel as COVID restrictions are lifted, advertisers can lead the industry by riding the…
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Hispanic Consumers Are Recovery Optimists; Black Consumers Are Cautious Optimists
Using data from the latest Nielsen Total Audience Report: Advertising Across Today’s Media, we’ve…
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What You See Isn’t What You Get: The Role of Media in Anti-Asian Racism
Media representation plays an important role in learning—and unlearning—racist stereotypes that harm Asian…
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2020 Holiday Media Pop-Up
This page highlights some of Nielsen’s biggest holiday advertising and viewing insights and predictions for…
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Senior Australians Embrace Mobile To Keep Up With Online News
2020 pushed senior Australians, over 65 years old, to quickly embrace digital options for real-time updates to…
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As Consumer Spending Increases in the U.S., More Americans are Ready to Open Their Wallets
Nothing illustrates Americans’ resilience quite like consumer spending. And after living alongside COVID-19…
