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After Oscars triumph, Asian American viewers look to advertisers and media companies for more representation
The AANHPI audience has made it clear – through their voices and dollar spend – that they desire…
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Spotlight On The Oscars 2016
On your marks, get set, tap and swipe. Thumbs were twitching at their digital devices to start Tweeting the…
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Heading into the Oscars, Award Show Viewing is Up
Heading into the Academy Awards telecast on Sunday March 7, viewership is rising for several notable award…
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OSCARS Best Film Nominee Ad Expenditures
2008 advertising expenditures for this year’s Best Film nominees: RANK FILM EXPENDITURES (millions) 1 The…
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Inside the multibillion-dollar U.S. soccer ad market
Nielsen Ad Intel analyzes $1.8B in TV ad spend across eight major soccer tournaments to reveal brand strategies…
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NCAA Tournaments Spark March Madness for Paramount and Warner Bros. Discovery in Nielsen’s The Gauge
Find out how many people watched March Madness and the impact on television viewing trends this season.
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Nielsen unpacks how the NFL draft became a number one pick for fans
Discover how NFL draft viewership has transformed into a cultural phenomenon attracting millions of viewers…
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Oppenheimer is the 24th “powerful” Best Picture Oscar winner
Oppenheimer is the 24th “powerful” winner of the Best Picture Oscar and the ninth this century according to…
