About us

Giles Watts

Vice President, Nielsen Innovation Practice, U.K.

Giles Watts leads the Innovation Practice for Nielsen U.K. He is responsible for helping our consumer goods clients deliver improved return on innovation.

Giles joined Nielsen in 2014 through Nielsen’s acquisition of Affinnova, a software company. Before joining Nielsen, he spent the majority of his working life supporting consumer goods companies in delivering their growth agendas.

In his early career, Giles held a number of commercial roles at large medical publishers, developing their relationships with the pharmaceutical industry. Giles holds an honours degree in Biochemistry from the University of London and lives in Bath, U.K.