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Will the Beatles Make it to the Rock Gaming Hall of Fame
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Will the Beatles Make it to the Rock Gaming Hall of Fame

Few can question the legacy The Beatles left on the music world in the 20th century, but will millennial video gamers (most born long after the band’s split 40 years ago) be abuzz with Beatlemania?

Looking at Nielsen’s Video Game Tracking data 3 months prior to the release of The Beatles: Rock Band on September 9, consumers registered good awareness and modest purchase interest of the title at the time. However, during the week of its release, awareness and purchase interest numbers jumped substantially for The Beatles: Rock Band across almost all age ranges, most likely due to the mass media coverage of both the game and re-release of the band’s master recordings.

Purchase interest metrics for The Beatles: Rock Band within the 35 to 54 age bracket jumped higher this past week, perhaps due to widespread media coverage/buzz. The traditional audiences for The Beatles skew older than those of Aerosmith and Metallica, but so far purchase interest levels for The Beatles: Rock Band among this age range appear on-par with these two other band-themed games.

% Aided Awareness
Title Time Frame Age 13-17 Age 18-24 Age 25-34 Age 35-54
The Beatles: Rock Band Releasing This Week 72% 70% 72% 60%
1 Week Pre-Release 62% 56% 56% 50%
3 Months Pre-Release 42% 38% 41% 33%
Guitar Hero: Metallica Releasing This Week 75% 66% 72% 68%
1 Week Pre-Release 72% 67% 67% 67%
3 Months Pre-Release 65% 59% 59% 57%
Guitar Hero: Aerosmith Releasing This Week 78% 81% 72% 71%
1 Week Pre-Release 70% 70% 72% 72%
3 Months Pre-Release 61% 60% 69% 61%
Guitar Hero 5 Releasing This Week 72% 72% 65% 69%
1 Week Pre-Release 68% 69% 66% 53%
3 Months Pre-Release 63% 59% 55% 50%
Source: The Nielsen Company

% Definite Purchase Intent
Title Time Frame Age 13-17 Age 18-24 Age 25-34 Age 35-54
The Beatles: Rock Band Releasing This Week 22% 18% 17% 16%
1 Week Pre-Release 22% 14% 11% 13%
3 Months Pre-Release 15% 13% 13% 12%
Guitar Hero: Metallica Releasing This Week 24% 14% 15% 11%
1 Week Pre-Release 25% 19% 17% 16%
3 Months Pre-Release 24% 15% 20% 14%
Guitar Hero: Aerosmith Releasing This Week 37% 19% 20% 19%
1 Week Pre-Release 27% 14% 21% 16%
3 Months Pre-Release 25% 14% 16% 17%
Guitar Hero 5 Releasing This Week 27% 22% 15% 14%
1 Week Pre-Release 25% 18% 16% 13%
3 Months Pre-Release 29% 24% 20% 16%
Source: The Nielsen Company

Beatles still buzz

Online buzz and media coverage for The Beatles: Rock Band peaked the day of the video game release, which coincided with the release of remastered versions of The Beatles’ catalog (and false rumors the catalog would be available on iTunes). Buzz levels specific to The Beatles: Rock Band game soared to more than five times the levels of buzz generated by Guitar Hero 5 on its launch date.

The Beatles Rock Band buzz

78%
70%
61%