Webinar: Digital Challengers to Media Powerhouses

While the growth in podcast listeners in the U.S. over the past decade has been dramatic, audience diversity is following a similar path as our national population, as non-White podcast audiences have grown faster than White audiences.

2020 has been a year of life-changing moments. The COVID-19 pandemic, politics and racial injustice have affected every single American. For African Americans, the reckoning has extended beyond any single moment, becoming a matter of life and death.

41% of U.S. podcast listeners are non-White, which makes the podcast audience more diverse than the country’s total population.