Social media is all the buzz, but what is its effect on actual TV program engagement? Nielsen Consumer Neuroscience worked with Twitter to understand if they correlate positively to one another, and what it means for better engaging with viewers.
Social media is all the buzz, but what is its effect on actual TV program engagement? Nielsen Consumer Neuroscience worked with Twitter to understand if they correlate positively to one another, and what it means for better engaging with viewers.
Related tags:
How a company allocates its media dollars between traditional and digital channels has a lot to do with the…
6mins read
Discover the top three trends you need to consider in global media planning that are reshaping how brands…
4mins read
Learn how to connect with Black American consumers in 2025 so that your marketing strategies prioritize…
4mins read
Contact us
In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.