The holidays are right around the corner, and consumers are turning to online travel sites to book their next getaway, providing advertisers a prime opportunity to compete for their time and money.
However, advertisers want to understand if their investments are having a positive impact on their audience. To do this, Expedia Media Solutions used Nielsen Digital Brand Effect to measure the effectiveness of an advertising campaign in driving an increase in intent to visit a travel destination. By having real-time metrics, Expedia Media Solutions was able to showcase the value of its website in meeting campaign goals to its advertising partners.
To learn more, about how Expedia Media Solutions used Nielsen Digital Brand Effect, click the button to the right to download the case study.