Social media is all the buzz, but what is its effect on actual TV program engagement? Nielsen Consumer Neuroscience worked with Twitter to understand if they correlate positively to one another, and what it means for better engaging with viewers.
Social media is all the buzz, but what is its effect on actual TV program engagement? Nielsen Consumer Neuroscience worked with Twitter to understand if they correlate positively to one another, and what it means for better engaging with viewers.
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