02_Elements/Icons/ArrowLeft Back to Insight
Insights > Marketing performance

Webinar: 3 budgeting strategies to boost media ROI

1 minute read | August 2022

Media measurement has never been easy. But now, as the world braces for economic turbulence ahead, marketers must double down on budgeting and measurement strategies that perform under pressure and continue to grow both brand & sales sustainably. In this webinar, Nielsen’s VP of Strategic Insights, Imran Hirani unpacks insights from over 150,000 global studies to determine what’s really driving media ROI. 

Watch the webinar to learn:

  • How to optimize media budgets
  • The key to determining the right channel mix
  • How to overcome measurement hurdles

For additional insights, download our 2022 ROI Report.

Continue browsing similar insights

Our products can help you and your business

  • Brand Impact

    Maximize your upper funnel campaign performance by measuring, understanding and shaping audience perceptions with Nielsen…

  • Marketing Mix Modeling

    Discover what’s driving sales and determine your optimal marketing mix model with a holistic understanding of the factors…