Insights | 29-06-2026
Rewriting the Rivalry: How LGBTQ+ Storytelling Captures Streaming Audiences, and What It Means for Brands
The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show…
Insights
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Insights | 24-05-2017
Representation Matters: Engagement, Awareness and Likability of Asian American Content
In an ever-changing environment in which Asian Americans are having a greater influence in the marketplace, a…
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Insights | 23-02-2017
Understanding the Keys to Higher ROI in Spanish-Language TV
Fifty-four percent of Spanish language TV campaigns perform in line with or ahead of English language…
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Insights | 22-02-2017
The Secrets to Spanish-Language TV ROI
Driving strong ROI from Spanish-language advertising is obtainable, and our research points to some key tips…
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Insights | 08-12-2016
Mass Appeal: Big Box Merchandisers Have a Healthy Share of Ads During the Holidays
In a crowded advertising space, it is imperative for retailers, and mass merchandisers in particular, to reach…
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Insights | 17-08-2016
How to Increase Share of Voice Without Increasing Media Investment
Using the right metrics to measure and understand how well your advertising campaign is resonating with your…
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Insights | 17-05-2016
Connecting With Women in the Military
From the American Revolution to the present day, women have always played a crucial role in the U.S. military….
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Insights | 07-03-2016
Case Study: Using Sex to Sell
While we can’t infer industry-wide implications on the effectiveness of sex appeal in advertising, Carl’s…
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Insights | 12-01-2016
We’re Ruled by Our Emotions, and So Are the Ads We Watch
It’s no secret that emotions are central to advertising. They’re at the heart of the relationship we have…
