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Rewriting the Rivalry: How LGBTQ+ Storytelling Captures Streaming Audiences, and What It Means for Brands
The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show…
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Representation Matters: Engagement, Awareness and Likability of Asian American Content
In an ever-changing environment in which Asian Americans are having a greater influence in the marketplace, a…
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Understanding the Keys to Higher ROI in Spanish-Language TV
Fifty-four percent of Spanish language TV campaigns perform in line with or ahead of English language…
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The Secrets to Spanish-Language TV ROI
Driving strong ROI from Spanish-language advertising is obtainable, and our research points to some key tips…
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Mass Appeal: Big Box Merchandisers Have a Healthy Share of Ads During the Holidays
In a crowded advertising space, it is imperative for retailers, and mass merchandisers in particular, to reach…
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How to Increase Share of Voice Without Increasing Media Investment
Using the right metrics to measure and understand how well your advertising campaign is resonating with your…
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Connecting With Women in the Military
From the American Revolution to the present day, women have always played a crucial role in the U.S. military….
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Case Study: Using Sex to Sell
While we can’t infer industry-wide implications on the effectiveness of sex appeal in advertising, Carl’s…
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We’re Ruled by Our Emotions, and So Are the Ads We Watch
It’s no secret that emotions are central to advertising. They’re at the heart of the relationship we have…
