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The Serena Williams effect: Quantifying the television phenomenon
Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Discover how…
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Connecting with AANHPI sports fans for FIFA World Cup™ and beyond
Discover how to engage highly connected AANHPI sports fans ahead of the FIFA World Cup 2026™. Learn key…
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Inside the multibillion-dollar U.S. soccer ad market
Nielsen Ad Intel analyzes $1.8B in TV ad spend across eight major soccer tournaments to reveal brand strategies…
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Record World Baseball Classic viewership shows baseball’s attention-grabbing moments don’t always happen in October
Explore the impressive world baseball classic TV ratings over the years and the excitement of the tournament’s…
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77th Primetime Emmy Awards: Most-Watched Titles and Stars
Nielsen analyzed the 2025 Emmy nominees to find out which titles and stars won over the most of U.S. TV…
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Five trends to watch going into the 2025 Upfronts
Discover the five key trends that are shaping the way we watch television ahead of the 2025-2026…
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Black audiences are a blockbuster hit
Black Americans are 65% more likely to head to the movies during opening weekend, according to Nielsen…
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Breakthrough ROI: Investing in Asian American audiences and media
From K-beauty to Bollywood, Asian Americans can help brands navigate the growing popularity of Asian culture in…
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Connecting through culture with Black audiences
Learn how to connect with Black American consumers in 2025 so that your marketing strategies prioritize…
