Insights | 20-11-2023
Need to Know: How are TV audiences measured
In this article we explore how tv audiences are measured, technology used to capture viewing data, and what metrics are…
Insights
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Insights | 12-09-2023
Hispanic audiences in focus: Trust in media – the key factor driving the shift to streaming
Discover how Hispanic audiences are engaging in media and ways to customize user experiences in our 2023 Hispanic…
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Insights | 09-08-2023
Need to know: What is panel data, and why does it matter?
Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…
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Insights | 26-04-2023
After Oscars triumph, Asian American viewers look to advertisers and media companies for more representation
The AANHPI audience has made it clear – through their voices and dollar spend – that they desire representation in…
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Insights | 09-02-2022
A tale of two teams – and their fans
While the NFL is the most popular sports league among Americans, the Bengals and Rams will have a global, national and…
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Insights | 14-10-2021
Fall TV and football fuel a rise in September broadcast viewing according to The Gauge
The arrival of the fall TV season and the return of football (with fans) combined to drive big viewership in September,…
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Insights | 19-08-2021
Sports Still Loom Large, And Streaming Content Drives Viewing Growth
In July, broadcast recaptured television viewers, growing a percentage point thanks to high-profile sporting events…
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Insights | 05-05-2021
Reporting in a Mainstream Social Justice Movement World
The Black Lives Matter movement has broken through as a collective mission finding allies across genders, ethnicities,…
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Insights | 09-04-2021
Understanding Consumer Trends and Panel Integrity During the Time of COVID-19
The pandemic amplified changes in media consumption behavior, but many of the changes were underway when consumers began…
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Insights | 19-01-2021
The Pandemic, Politics and Social Unrest Continue to Drive Local News Viewing in 2021
Despite the rise in streaming video consumption, the value of local TV can’t be overstated, especially when it comes to…
