Insights | 29-01-2024
Streaming unwrapped: Streaming viewership goes to the library in 2023
In 2023, U.S. audiences streamed 21 million years’ worth of video in 2023, up 21% from 17 million years worth in 2022.
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In 2023, U.S. audiences streamed 21 million years’ worth of video in 2023, up 21% from 17 million years worth in 2022.
Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be measured by…
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
TV usage increased 1.7% in December, but the biggest beneficiary was the “other” category as video game usage grew…
Content variety notwithstanding, the basics of measurement still apply: When you know who’s watching, you have the…
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…
On average, the typical adult spends more than 10 hours each day with media, with about half dedicated to watching TV.
Driven by the Thanksgiving holiday week, total TV usage jumped 5.7% in November, with broadcast’s share rising for a…
Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more than 1.7…
While the seasonal TV viewing uptick in October isn’t unique, this year’s gains were achieved without the benefit of…
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