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Streaming Landscape 2026: Trends from the First Half of the Year
As we hit the halfway point of 2026, our streaming data shows us that so far, the top five overall titles have…
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Local Roots, National Passion: Unveiling the Nielsen Scarborough NFL Fandom Index
Explore Local Roots in NFL fandom with Nielsen’s new index highlighting passionate mid-sized markets like…
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Marvel’s Spider-Man: A franchise that reaches every generation
Spider-Man: Brand New Day has shattered box office records, achieving the biggest domestic opening weekend in…
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Streaming Landscape 2026: Trends from the First Half of the Year
As we hit the halfway point of 2026, our streaming data shows us that so far, the top five overall titles have…
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Tuned In: Why Removing AM/FM Radio Is a Multi-Billion Dollar Gamble for Automakers
The car dashboard has undergone a digital facelift in recent years, with sleek touchscreens, subscription-based…
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The Serena Williams effect: Quantifying the television phenomenon
Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Discover how…
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Rewriting the Rivalry: How LGBTQ+ Storytelling Captures Streaming Audiences, and What It Means for Brands
The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show…
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Women’s Sports Top 10
Did you know? There’s been a 71% increase in women’s sports minutes viewed since 2022? It’s over 46…
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The Record: Q1 U.S. audio listening trends
Understanding today’s complex media landscape means advertisers need granular data to stay informed and reach…
