News Center > Responsibility and Sustainability

Nielsen Named Media Industry Leader on “JUST 100” Ranking for Second Year

2 minute read | December 2018

For the second year in a row, Nielsen was again named the industry leader among Media companies in JUST Capital’s and Forbes’s annual ranking of the “JUST 100.” Now in its third year, the “JUST 100” ranks America’s “most just” companies based on the priorities of the American people as identified by JUST Capital’s research. Nielsen took the #40 spot on this most recent ranking, rising 53 spots from 2017.

The JUST Capital rankings encompass the 1,000 largest publicly-traded companies in the U.S. and are based on a comprehensive survey of public attitudes towards corporate behavior.

JUST Capital’s methodology encompasses “just” business behaviors across a wide range of aspects, including areas such as environmental sustainability, community involvement, corporate governance and responsible sourcing. According to its 2018 survey results, a company’s positive performance is recognized—and acted upon—by Americans. For example, 78% of respondents said that they had taken action to show their support for a company’s positive behavior (e.g., purchased products, applied for jobs or invested in the company).

Top performing companies included on the “JUST 100” are also included in Goldman Sachs Asset Management’s JUST U.S. Large Cap Equity ETF (Ticker: JUST), the first ever exchange-traded fund based on just business behavior and constructed from JUST Capital’s rankings.

“We’re humbled to be part of the Top 50 in JUST Capital’s ranking this year,” said Crystal Barnes, SVP, Global Responsibility & Sustainability, Nielsen. “We’re committed to continuing our ongoing efforts to raise the bar when it comes to how we operate our company, engage our employees, serve our clients, and make a positive impact on the communities where we live and work. It’s only with this spirit of continuous improvement that we can push for progress and create value for all our stakeholders.”