You spend valuable time and resources developing content and planning your media strategy. So you probably have questions about whether you’re reaching the right audience on the right device at the right time. Nielsen has the answers, and we’d love to share them with you.

Our audience measurement data and advanced solutions provide a comprehensive picture of the times, places and methods your consumers are using to connect with content and advertising. With this insight, you can create programming that viewers love, which will make you a hit with advertisers.

What’s our secret? We measure how consumers engage with media across TV and online, while continuously exploring emerging technologies. We’re also measuring how consumers engage with all of these devices together, taking the guesswork out of trying to figure out who and how many people watch your shows and see your commercials across TV and computer.

In order to stay ahead of the game, we provide an abundance of high-quality data. But don’t let that scare you. We also provide fast, easy access to it, as well as an expert analytic perspective on how to use it best.

You’ll have an all-encompassing view of who’s watching, how, when, where—and even why. With that kind of information, you’ll be able to identify the best ways to reach your audiences across touch points.

As consumers watch their favorite TV shows across internet-connected devices, measurement in this area becomes critical to the long-term health of the entire industry.

Jean-Paul Colaco
Senior Vice President, Advertising, Hulu

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How We Do It

We measure actual viewing behavior through panel homes, providing key insight into who is engaged and who isn’t.

Understand the impact of your advertising across TV, online and mobile. Specifically: Did it reach your intended consumer, did the message resonate and did the consumer react as a result?

By providing you intelligently combined data from a variety of sources, we give you a comprehensive and multi-dimensional view of your audience.

We pioneered TV audience measurement and continue to provide industry-leading insight into what people are watching.

We understand the ins and outs of consumer response to mobile advertising because we developed the technology to measure it. And we continue to innovate as technology advances.

Nielsen has been measuring radio tune-in since 1936 and has been amplifying its capabilities ever since.

Understanding the chatter about your TV programs is a vital aspect of a comprehensive media strategy.

Use Nielsen data to deliver advertising across screens to the audiences you’re trying to reach.

Interested in learning more?