Nielsen total audience

Plan, activate and measure with confidence.

Developing great campaigns and content in today’s complex media market starts with understanding your audience: who they are, what they like and how they interact with content—everywhere. Nielsen is committed to measuring the total audience. We’re empowering media companies and advertisers to plan, activate and measure content and campaigns in the new media landscape.

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Nielsen Total Audience solutions span the entire media process:

Planning

Segment your audiences, understand competitive ad spend, and create optimized cross-media plans.

Ad Intel

Uncover the movement of ad dollars across linear and digital media.

Media Impact

Create optimized plans to reach your target audiences.

Activation

Connect your customer data to a rich set of Nielsen audience data for the clearest picture of your customer in the industry. Our suite of apps help you create and activate a media plan, inform creative that sticks, optimize your campaign in real time and quantify its impact on sales.

Data Management Platform

Expand, optimize, segment and activate your customer data across all marketing channels and platforms.

Data as a Service (DaaS)

Find your target audience segment, or customize your own based on the characteristics that are most important to you.

Ratings

Get a complete picture of your content and campaigns on every screen and every device, so you can make decisions and trade with confidence. Learn More >

Digital Ad Ratings

Get the clearest view of your digital ad campaigns: transparent, independent and actionable.

Total Ad Ratings

Get a holistic view of who your ad campaigns are reaching on TV and digital and how your ads are working together to optimize reach with unduplicated measurement comparable to Nielsen TV Ratings.

Total Content Ratings

Understand how people are engaging with your content with a single, unduplicated view of your audience across platforms.

Digital Content Ratings

See your complete digital audience via comprehensive measurement of digital content across devices.

Effectiveness

Maximize creative quality and understand the impact of your campaign on consumers.

Consumer Neuroscience

Capture a holistic view of consumer decision-making by measuring both conscious and non-conscious response.

Social Content Ratings

Evaluate the effect of your TV sponsorships, campaigns and integrations on social media conversations.

Sales Effect

Measure the impact of your campaign on actual buyers in CPG, retail and other industries.

Brand Effect

Maximize the in-flight effectiveness of your campaign across devices and media (TV and digital).