Nielsen total audience
Plan, activate and measure with confidence.
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Nielsen Total Audience solutions span the entire media process:
- Planning
Segment your audiences, understand competitive ad spend, and create optimized cross-media plans.
Create optimized cross-media plans to reach your target audiences on a national or local level.
- Activation
Connect your customer data to a rich set of Nielsen audience data for the clearest picture of your customer in the industry. Our suite of apps help you create and activate a media plan, inform creative that sticks, optimize your campaign in real time and quantify its impact on sales.
Manage every phase of the marketing process in a single place—from omnichannel audience building and activation to data management and attribution.
Access premium proprietary audience data, as well as data from trusted partners, to better understand exactly who your customers are, what they buy and the media they consume.
- Measurement: Ratings
Get a complete picture of your content and campaigns on every screen and every device, so you can make decisions and trade with confidence. Learn More >
Get the clearest view of your digital ad campaigns with transparent, independent and actionable audience measurement.
Get a holistic view of your ad audiences across TV and digital with deduplicated measurement comparable to Nielsen TV Ratings.
Understand how people are engaging with your content with a single, unduplicated view of your audience across platforms.
See your complete digital audience via comprehensive measurement of digital content across devices.
- Measurement: Effectiveness
Maximize creative quality and understand the impact of your campaign on consumers.
Understand what’s driving sales to strategically invest across all channels, boosting ROI going forward.
Continuously track, measure and optimize your marketing at granular, tactical levels to maximize in-flight campaigns.
Evaluate the optimal media spend for driving brand objectives across your entire media mix, both traditional and digital.
Interested in learning more?
Dive into the latest edition of The Nielsen Total Audience Report, and into the world of working from home.
Discover how consumers feel about their productivity, engagement, challenges and the impact this new lifestyle is having on media and device usage.
