Nielsen total audience

Plan, activate and measure with confidence.
Developing great campaigns and content in today’s complex media market starts with understanding your audience: who they are, what they like and how they interact with content—everywhere. Nielsen is committed to measuring the total audience. We’re empowering media companies and advertisers to plan, activate and measure content and campaigns in the new media landscape.
Interested in learning more?
Nielsen Total Audience solutions span the entire media process:


Interested in learning more?
Dive into the latest edition of The Nielsen Total Audience Report, and into the world of working from home.
Discover how consumers feel about their productivity, engagement, challenges and the impact this new lifestyle is having on media and device usage.
