Nielsen total audience
Plan, activate and measure with confidence.
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Nielsen Total Audience solutions span the entire media process:
Planning
Segment your audiences, understand competitive ad spend, and create optimized cross-media plans.
Activation
Connect your customer data to a rich set of Nielsen audience data for the clearest picture of your customer in the industry. Our suite of apps help you create and activate a media plan, inform creative that sticks, optimize your campaign in real time and quantify its impact on sales.
Data Management Platform
Expand, optimize, segment and activate your customer data across all marketing channels and platforms.
Data as a Service (DaaS)
Find your target audience segment, or customize your own based on the characteristics that are most important to you.
Get a complete picture of your content and campaigns on every screen and every device, so you can make decisions and trade with confidence. Learn More >
Get the clearest view of your digital ad campaigns: transparent, independent and actionable.
Get a holistic view of who your ad campaigns are reaching on TV and digital and how your ads are working together to optimize reach with unduplicated measurement comparable to Nielsen TV Ratings.
Understand how people are engaging with your content with a single, unduplicated view of your audience across platforms.
See your complete digital audience via comprehensive measurement of digital content across devices.
Effectiveness
Maximize creative quality and understand the impact of your campaign on consumers.
Capture a holistic view of consumer decision-making by measuring both conscious and non-conscious response.
Evaluate the effect of your TV sponsorships, campaigns and integrations on social media conversations.
