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FreeWheel And Innovid Integrate New Nielsen Qualified Ad Audience Solution

3 分钟阅读 | 2018 年 9 月

Leading premium digital video ad servers to use audience measurement provider’s viewable demographics and invalid traffic detection solution

New York, NY – Sept 25, 2018 – Nielsen today announced that FreeWheel and Innovid will integrate the measurement leader’s new Qualified Ad Audience solution in Nielsen Digital Ad Ratings to provide persons-level, deduplicated duration weighted audience measurement of digital campaigns. With this integration, both leading premium video ad servers will be able to provide marketers with greater confidence in their digital advertising and content investments.

随着对数字广告透明度和效果评估能力要求的不断提高,尼尔森加强了其受众测量解决方案,以符合行业推荐的可视性标准。在其产品组合中,尼尔森将为媒体所有者提供基于可视性测量和关键绩效指标(包括视频完成率和其他参与标识符)的人口统计测量的能力,以证明其数字营销活动在目标受众中取得的成功,并为特定的全球代理控股公司提供一致的视图,作为其媒体交易的一部分。

Nielsen’s Qualified Ad Audience solution will offer the ability to evaluate campaign performance in reaching audiences based on the industry viewability standard for display and video advertising. The solution will provide measurement of audiences at multiple qualifying thresholds with duration-weighted viewable video impressions across computer and mobile. Additionally, Nielsen’s Qualified Ad Audience solution will provide sophisticated invalid traffic filtration that can differentiate between the impressions from the human user and impressions generated from malware on the user’s machine filtration. The offering will be available across the company’s digital measurement ratings suite including Digital Ad Ratings and is expected to be incorporated thereafter across Digital Content Ratings and Digital in TV Ratings.

"尼尔森数字产品领导力高级副总裁阿曼达-塔佩(Amanda Tarpey)表示:"随着品牌在数字领域投入的广告费用不断增加,我们看到广告主们提出了更高的透明度要求。"通过对可视性、欺诈和关键人口统计数据采取以人为本的方法,尼尔森正在加倍加大技术投资力度,以便更清晰地了解品牌信息与数字受众之间的连接效果和效率。

"FreeWheel很荣幸能成为领先集团的一员,该集团拥有向我们的客户提供尼尔森合格广告受众解决方案所需的洞察力和先进技术。我们很高兴能与尼尔森等公司合作,为营销人员提供解决方案,提供新的测量能力,增强他们对优质视频生态系统的信心,"FreeWheel 出版商总经理詹姆斯-鲁克(James Rooke)说。

“As digital video consumption continues to grow, reconciling audience data with verification metrics like viewability and sophisticated invalid traffic (SIVT) filtration is an important step in enhancing people-based measurement, ultimately enabling brands to better understand the impact of their video efforts,” said Andrew King, director of product management, Innovid. “As the industry’s leading video platform, Innovid is proud to expand our integration with Nielsen to continue scalable support for market-leading measurement solutions.”

关于尼尔森

尼尔森控股有限公司(纽约证券交易所股票代码:NLSN)是一家全球性的测量和数据分析公司,为全球消费者和市场提供最全面、最可靠的信息。我们的方法是将尼尔森的专有数据与其他数据源相结合,帮助全球客户了解现在发生了什么、接下来会发生什么,以及如何根据这些知识采取最佳行动。90 多年来,尼尔森以严谨的科学态度和创新精神为基础,不断开发新的方法来回答媒体、广告、零售和快速消费品行业面临的最重要的问题,提供数据和分析服务。

尼尔森是标准普尔 500 强企业之一,业务遍及 100 多个国家,覆盖全球 90% 以上的人口。欲了解更多信息,请访问www.nielsen.com。

联系方式

尼尔森

莱斯利-皮特森

leslie.pitterson@nielsen.com

917-562-0715