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Transforming audience data fragmentation into advertising advantages in Indonesia’s multi-screen landscape
Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a…
Insights
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Out of home: the TV audience that’s bigger than you think
Some key NFL matchups this season attracted as much as 30%-40% of their TV viewership from people who watched…
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Living up to a brand promise
Personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with…
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Playing the game: Breaking the bias with women influencers in sports and gaming
Working with female influencers is a winning move for brands looking to create an authentic connection with…
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Brand Building Campaigns Will Be Critical for Auto Marketers Amid Supply Shortage
Amid the global semiconductor shortage, U.S. auto manufacturers will need to focus on brand-building marketing…
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Understanding Consumer Sentiment Can Help Companies Adjust as the U.S. Begins to Re-Open
As businesses across the U.S. begin to re-open, companies need to understand evolving consumer sentiment before…
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The Database: Who’s Buying Your Brand and How to Grow It
With a massive 42% of global consumers actively on the hunt for new and different, there’s never been a more…
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Data-driven marketing is in the details
With so many DMP vendors fighting to stand out, it’s no surprise that many marketers aren’t able to truly…
