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Streaming Landscape 2026: Trends from the First Half of the Year
As we hit the halfway point of 2026, our streaming data shows us that so far, the top five overall titles have…
Articles
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Tuned In: Why Removing AM/FM Radio Is a Multi-Billion Dollar Gamble for Automakers
The car dashboard has undergone a digital facelift in recent years, with sleek touchscreens, subscription-based…
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The Serena Williams effect: Quantifying the television phenomenon
Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Discover how…
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Rewriting the Rivalry: How LGBTQ+ Storytelling Captures Streaming Audiences, and What It Means for Brands
The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show…
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Women’s Sports Top 10
Did you know? There’s been a 71% increase in women’s sports minutes viewed since 2022? It’s over 46…
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The Record: Q1 U.S. audio listening trends
Understanding today’s complex media landscape means advertisers need granular data to stay informed and reach…
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Connecting with AANHPI sports fans for FIFA World Cup™ and beyond
Discover how to engage highly connected AANHPI sports fans ahead of the FIFA World Cup 2026™. Learn key…
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Inside the multibillion-dollar U.S. soccer ad market
Nielsen Ad Intel analyzes $1.8B in TV ad spend across eight major soccer tournaments to reveal brand strategies…
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Embracing upfront opportunities in the modern media environment
Navigate the 2026 upfront marketplace with Nielsen’s Planning Series. Optimize your strategy across sports,…
