2019 Gender Pay Gap
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Nielsen Drives LGBTQ Acceptance with GLAAD
We recently hosted GLAAD Chief Communications Officer Rich Ferraro at Nielsen’s Global Technology and Innovation Center (GTIC) in Oldsmar, Fla., building upon our collaboration with GLAAD to produce our first-ever public reporting of same-sex household viewership ratings.
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Understanding How Panels + Big Data Provide Better Audience Measurement
At a time when smartphones, digital devices and connectivity are aspects of everyday modern life, there’s no shortage of data for marketers to tap into for insight into consumer behavior. Not all data, however, are created equal, and it’s critical to understand that when it’s used for measurement perspective, data is only as good as its root source.
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Nielsen Mexico Receives the First Media Rating Council Accreditation for a TV Audience Measurement Service Outside U.S.
We’re excited to announce that Nielsen’s Television Audience Measurement in Mexico has been granted accreditation by the Media Rating Council (MRC). This is the first MRC accreditation of a TV audience measurement service outside of the U.S. and the first Nielsen Media International market to receive it.
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Nielsen Pakistan Celebrates First Graduating Class of Nielsen Academy Program
On March 5, 2019, the first set of students participating in the Nielsen Research Academy graduated, marking the successful completion of a three-month program at Forman Christian College University.
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Nielsen Brings Marketing Innovation to the Next Frontier at DX3
Nielsen was front and center at DX3 2019 as a leader in marketing technology and audience insights, as well as an authority in the consumer’s path-to-purchase. DX3, Canada’s immersive digital marketing and retail event featured the brightest minds in the industry from around the world showcasing their capabilities and highlighting trends for the upcoming year….
