MAKING AN UNCOMMON IMPACT
Through Nielsen Cares, our associates mobilize Nielsen’s data and expertise for good, creating shared value in our communities and helping to solve some of the world’s biggest social challenges.
how we do it
EMPOWER OUR PEOPLE
Our programs are powered by our people, meaning our associates are encouraged to identify and lead projects that are important to them and align with our strategy. They rally around the donation of skills and time to help nonprofit organizations through pro bono work, in-kind giving and hands-on community projects.
MOBILIZE DATA FOR GOOD
Our pro bono projects are anchored in Nielsen’s data, products and insights. Nielsen measures the behavior of consumers in more than 100 countries, and our expertise helps nonprofits maximize their impact through improved outreach, messaging, effectiveness and efficiency.
MOBILIZE DATA FOR GOOD
Our business is only as healthy as our communities, and our projects aim to leverage the breadth and depth of Nielsen’s expertise to help solve some of the world’s biggest social challenges in the markets where we live and work.
OUR ASSOCIATES IN ACTION AROUND THE WORLD
We rely on the passion of our employees, and we depend on their unique skills and expertise to make great things happen at Nielsen and beyond. We focus our efforts in four key priority areas:
OUR COMMITMENT
3 I’S FOR IMPACt
INSIGHTS + INVOLVEMENT + INVESTMENT =
CREATING UNCOMMON IMPACT
OUR COMMITMENT
Insights
Because we believe in the power of our collective impact, involvement and investment, we pledge at least $10 million each year in pro bono data and in-kind products and services—part of a larger goal to contribute a cumulative $50 million in-kind from 2016 to the end of 2020. In 2017 alone, we donated $11.2 million across more than 60 initiatives.
Involvement
We provide 24 hours of dedicated volunteer time to each Nielsen associate annually, with a goal of logging 300,000 total volunteer hours (including dedicated volunteer time and personal volunteer time) from 2016 to 2020. To date, we’ve logged over 170,000 total hours across 2016 and 2017 toward that goal.
Investment
We will support our associates and communities through an expanded commitment of time and strategic corporate charitable giving.
FOR MORE INFORMATION ON OUR NIELSEN CARES EFFORTS, CONTACT US >>
NIELSEN IN ACTION
More than 23,000 associates engaged in more than 1,500 volunteer activities for our 2017 Nielsen Global Impact Day (NGID), an annual day of service each year when all employees unite around the causes we care about.
Our associates around the world engaged in over 60 skills-based volunteering and pro bono initiatives with nonprofits in 2017, leveraging Nielsen teams across our business like Neuro and Data Science.
Associates delivered, sorted, packed, or donated 208,000+ meals across 64 countries through Nielsen’s seventh annual Hunger Action Month in 2017.
More than 900 nonprofit organizations worldwide were engaged by Nielsen through hands-on and skills-based volunteering projects during 2017.
94% of surveyed associates reported that volunteering is a positive influence on their employee experience at Nielsen.
These social indicators reflect our global operations across 100+ countries. Visit our Nielsen Global Responsibility Report for more information and examples of how Nielsen associates give back to their communities.
KEY ALLIANCES
The vision of A Billion + Change, managed by Points of Light, is to transform business culture so that all companies respond to the needs of their communities by unleashing the talent and expertise of their employees in pro bono and skills-based service. We once again have renewed our commitment and continue to deliver more than $10 million a year in pro bono work and in-kind gifts to nonprofits.
Through Citizen Schools, Nielsen associates work with middle school students in underserved communities teaching hands-on learning projects around Nielsen’s core competencies of survey writing, data collection and statistical methods.
Nielsen’s relationship with Feeding America is founded on the donation of proprietary data and services to help the organization analyze and understand important research on food pricing and availability in the U.S.
Nielsen associates have conducted skills-based volunteering projects with JA Worldwide (Junior Achievement) in areas like brand awareness and finance. Nielsen associates also volunteer their time to teach lessons in JA classrooms.
Nielsen has supported Oxfam through the delivery of consumer neuroscience work, as well as through an ongoing mentoring of the relationship between both organizations.
We are working with the Special Olympicsto understand consumer awareness of the brand and the impact of its programs. At the local level, we engage with the organization by hosting in-office Special Olympics athlete spokespersons and organizing in-the-field volunteering.
We have worked with TechSoup Global by providing strategic insights on various projects, as well as by donating refurbished technology for nonprofits and schools at no cost.
Nielsen has supported the World Food Programme’s work through projects focused on improving data collection systems and survey methodology, as well as by helping the organization grow its brand awareness and understand consumers’ response to the issue of hunger.