The Nielsen Total Audience Report: April 2020

The Nielsen Total Audience Report: April 2020

Consumers now spend over 50% of their day connected to media reaching 12 hours and 20 minutes. Almost half of that time, or 5 hours and 43 minutes, is spent watching video across devices including TV, TV-connected devices, computer, smartphone and tablets. Radio usage remains high, with 92% of U.S. adults listening to radio across each week.


Explore the latest related insights, media usage trends and past reports.

This edition of the Nielsen Total Audience Report showcases the difference in media usage across age groups and household types. Adults ages 50-64 are the most avid media consumers, spending 13 hours and 50 minutes connected to media, which is over twice as much time as adults ages 35-49. Not surprisingly, younger people aged 18-34 spend nearly half of their time (46%) consuming media on smartphones.

As a reminder, the data in this report reflects the expanded use of additional data sources and is not comparable with data in reports prior to Q1 2018.