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Forces of Nature: The Media Universe Moves at the Pace of Technological Change

1 minute read | August 2016

Editor’s note: We have updated this post to include metrics that are comparable over a common demographic group—in this case, adults 18+. This data represents the adult 18+ weekly reach.

The current state of the media universe presents a bounty of boundless choice to today’s consumer. Like the cosmos, which is contemplated much in current times, the proliferation of devices and the abundance of media choices is presenting endless options for the consumer and endless challenges and opportunities for the marketer. Nielsen is reaching new frontiers by totaling up audiences across devices and burgeoning viewing platforms. Consumer engagement is reaching new heights.

The data used in this graphic is inclusive of multicultural audiences. Hispanic consumer audiences are composed of both English and Spanish speaking representative populations.

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