According to preliminary results from Nielsen, the telecast of Super Bowl LI on FOX, which ran from 6:38 ET p.m. to 10:31 ET p.m., drew an average audience of about 111.3 million viewers who tuned in to watch the Atlanta Falcons battle the New England Patriots.
The first overtime game in Super Bowl history, in which Tom Brady and the Patriots orchestrated a 34-28 comeback, was viewed in an average of 53.6 million homes and had a preliminary 45.3 U.S. household rating.
Preliminary estimates also found that 70% of U.S. homes with televisions in use were tuned into the Super Bowl LI telecast.
According to preliminary estimates for Super Bowl LI simulcast on FOX Deportes, 650,270 people (P2+) tuned in.
In terms of the social nature of the big game, there were 190.8 million social media interactions across Facebook and Twitter from 48.3 million people in the U.S. related to “Super Bowl LI: New England Patriots vs. Atlanta Falcons” on Sunday, Feb. 5, 2017, according to Nielsen.
Social activity for the game peaked between 10:30 ET p.m. and 10:34 ET p.m. when 7.5 million interactions occurred after the New England Patriots defeated the Atlanta Falcons.
On Twitter, each person in the U.S. interacted 4.4 times on average. The most Tweeted-about ads included Mr. Clean’s “Cleaner of Your Dreams,” Audi’s “Daughter,” and Buick’s “Pee Wee Commercial with Cam Newton & Miranda Kerr” (excludes TV and movie trailers).
There were 175.5 million interactions on Facebook in the U.S. about the event. Of the people who interacted with the game on Facebook, 62% were female and 42% were under the age of 35.
HISTORICAL SUPER BOWL VIEWERSHIP
| Super Bowl | Date | Network | Household Rating | Household Share | Avg. Number of Homes (000) | Avg. Number of Persons 2+ (000) | NFC Champion | AFC Champion |
|---|---|---|---|---|---|---|---|---|
| Super Bowl 50 | Feb. 7, 2016* | CBS | 46.6 | 72 | 54,251 | 111,864 | Carolina | Denver |
| XLIX | Feb. 1, 2015* | NBC | 47.5 | 71 | 55,341 | 114,442 | Seattle | New England |
| XLVIII | Feb. 2, 2014* | FOX | 46.7 | 69 | 54,134 | 112,191 | Seattle | Denver |
| XLVII | Feb. 3, 2013* | CBS | 46.4 | 69 | 52,998 | 108,693 | San Francisco | Baltimore |
| XLVI | Feb. 5, 2012* | NBC | 47.1 | 71 | 53,910 | 111,346 | New York Giants | New England |
| XLV | Feb. 6, 2011* | FOX | 46.0 | 69 | 53,282 | 111,041 | Green Bay | Pittsburgh |
| XLIV | Feb. 7, 2010* | CBS | 45.0 | 68 | 51,728 | 106,476 | New Orleans | Indianapolis |
| XLIII | Feb. 1, 2009* | NBC | 42.0 | 64 | 48,139 | 98,732 | Arizona | Pittsburgh |
| XLII | Feb. 3, 2008* | FOX | 43.1 | 65 | 48,665 | 97,448 | New York Giants | New England |
| XLI | Feb. 4, 2007 * | CBS | 42.6 | 64 | 47,505 | 93,184 | Chicago | Indianapolis |
| XL | Feb. 5, 2006 * | ABC | 41.6 | 62 | 45,867 | 90,745 | Seattle | Pittsburgh |
| XXXIX | Feb. 6, 2005 | FOX | 41.1 | 62 | 45,081 | 86,072 | Philadelphia | New England |
| XXXVIII | Feb. 1, 2004 | CBS | 41.4 | 63 | 44,908 | 89,795 | Carolina | New England |
| XXXVII | Jan. 26, 2003 | ABC | 40.7 | 61 | 43,433 | 88,637 | Tampa Bay | Oakland |
| XXXVI | Feb. 3, 2002 | FOX | 40.4 | 61 | 42,664 | 86,801 | St. Louis | New England |
| XXXV | Jan. 28, 2001 | CBS | 40.4 | 61 | 41,270 | 84,335 | NY Giants | Baltimore |
| XXXIV | Jan. 30, 2000 | ABC | 43.3 | 63 | 43,618 | 88,465 | St. Louis | Tennessee |
| XXXIII | Jan. 31, 1999 | FOX | 40.2 | 61 | 39,992 | 83,720 | Atlanta | Denver |
| XXXII | Jan. 25, 1998 | NBC | 44.5 | 67 | 43,630 | 90,000 | Green Bay | Denver |
| XXXI | Jan. 26, 1997 | FOX | 43.3 | 65 | 42,000 | 87,870 | Green Bay | New England |
| XXX | Jan. 28, 1996 | NBC | 46.0 | 68 | 44,145 | 94,080 | Dallas | Pittsburgh |
| XXIX | Jan. 29, 1995 | ABC | 41.3 | 62 | 39,400 | 83,420 | San Francisco | San Diego |
| XXVIII | Jan. 30, 1994 | NBC | 45.5 | 66 | 42,860 | 90,000 | Dallas | Buffalo |
| XXVII | Jan. 31, 1993 | NBC | 45.1 | 66 | 41,990 | 90,990 | Dallas | Buffalo |
| XXVI | Jan. 26, 1992 | CBS | 40.3 | 61 | 37,120 | 79,590 | Washington | Buffalo |
| XXV | Jan. 27, 1991 | ABC | 41.9 | 63 | 39,010 | 79,510 | NY Giants | Buffalo |
| XXIV | Jan. 28, 1990 | CBS | 39.0 | 63 | 35,920 | 73,852 | San Francisco | Denver |
| XXIII | Jan. 22, 1989 | NBC | 43.5 | 68 | 39,320 | 81,590 | San Francisco | Cincinnati |
| XXII | Jan. 31, 1988 | ABC | 41.9 | 62 | 37,120 | 80,140 | Washington | Denver |
| XXI | Jan 25 1987 | CBS | 45.8 | 66 | 40,030 | 87,190 | NY Giants | Denver |
| XX | Jan. 26, 1986 | NBC | 48.3 | 70 | 41,490 | 92,570 | Chicago | New England |
| XIX | Jan. 20, 1985 | ABC | 46.4 | 63 | 39,390 | 85,530 | San Francisco | Miami |
| XVIII | Jan. 22, 1984 | CBS | 46.4 | 71 | 38,880 | 77,620 | Washington | LA Raiders |
| XVII | Jan. 30, 1983 | NBC | 48.6 | 69 | 40,480 | 81,770 | Washington | Miami |
| XVI | Jan. 24, 1982 | CBS | 49.1 | 73 | 40,020 | 85,240 | San Francisco | Cincinnati |
| XV | Jan. 25, 1981 | NBC | 44.4 | 63 | 34,540 | 68,290 | Philadelphia | Oakland |
| XIV | Jan. 20, 1980 | CBS | 46.3 | 67 | 35,330 | 76,240 | LA Rams | Pittsburgh |
| XIII | Jan. 21, 1979 | NBC | 47.1 | 74 | 35,090 | 74,740 | Dallas | Pittsburgh |
| XII | Jan. 15, 1978 | CBS | 47.2 | 67 | 34,410 | 78,940 | Dallas | Denver |
| XI | Jan. 9, 1977 | NBC | 44.4 | 73 | 31,610 | 62,050 | Minnesota | Oakland |
| X | Jan. 18, 1976 | CBS | 42.3 | 78 | 29,440 | 57,710 | Dallas | Pittsburgh |
| IX | Jan. 12, 1975 | NBC | 42.4 | 72 | 29,040 | 56,050 | Minnesota | Pittsburgh |
| VIII | Jan. 13, 1974 | CBS | 41.6 | 73 | 27,540 | 51,700 | Minnesota | Miami |
| VII | Jan. 14, 1973 | NBC | 42.7 | 72 | 27,670 | 53,320 | Washington | Miami |
| VI | Jan. 16, 1972 | CBS | 44.2 | 74 | 27,450 | 56,640 | Dallas | Miami |
| V | Jan. 17, 1971 | NBC | 39.9 | 75 | 23,980 | 46,040 | Dallas | Baltimore |
| IV | Jan. 11, 1970 | CBS | 39.4 | 69 | 23,050 | 44,270 | Minnesota | Kansas City |
| III | Jan. 12, 1969 | NBC | 36.0 | 70 | 20,520 | 41,660 | Baltimore | NY Jets |
| II | Jan. 14, 1968 | CBS | 36.8 | 68 | 20,610 | 39,120 | Green Bay | Oakland |
| I | Jan. 15, 1967 | CBS | 22.6 | 43 | 12,410 | 26,750 | Green Bay | Kansas City |
| I | Jan. 15, 1967 | NBC | 18.5 | 36 | 10,160 | 24,430 | Green Bay | Kansas City |
| *Live + Same Day Viewing Estimates On This Page Include DVR Playback On The Same Day, Defined As 3AM-3AM Note: Superbowl 1 (Jan 1967) aired on both CBS and NBC. Source: Nielsen |
