02_Elements/Icons/ArrowLeft Back to Insight
Insights > Digital & technology

Nielsen Annual Marketing Report: The Age of Dissonance

1 minute read | January 2020

Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more difficult. 

While digital channels continue to gain ground, the ambivalence isn’t gone. Many marketers feel they don’t have the right tools to measure and compare the ROI of ad campaigns across all the channels they use.

This report offers a powerful view into the current state of the industry. Understand the dynamics at play and identify promising areas of development for marketers and their media partners. Learn more about:

  • Why marketers hold digital channels to a different standard than traditional channels
  • How perceptions influence digital spending
  • Why brands shrug off data quality issues
  • What obstacles are hindering OTT advertising adoption
  • Tactical recommendations to improve marketing effectiveness

Continue browsing similar insights

Our products can help you and your business

  • Consumer & Media View

    Access syndicated and custom consumer research that will help you shape successful brand, advertising and marketing…

  • NCSolutions

    Maximize CPG advertising effectiveness with data to better segment, optimize and enable sales-based outcomes.