Nielsen Enters the Hall of Fame as One of the Best Companies for Women in India

Nov. 06, 2020 – Nielsen has been recognised for the fifth consecutive year in 2020 as one of the 100 Best Companies for Women in India for its continuous efforts on gender inclusion in the workplace.

Touted to be one of the most prestigious recognition for diversity and inclusion in India by The Working Mother Research Institute and AVTAR, this achievement positions Nielsen among select 100 companies that are featured in the ‘Hall of Fame’. This year, 321 companies participated in the fifth successive edition of the Best Companies for Women in India (BCWI) study which was conducted by Avtar and Working Mother Media. Participating companies were assessed across various benchmarks, such as workforce profile, recruitment practices, retention and advancement, benefits, safety and security, and management accountability. 

Nitya Bhalla, Product Design Leader, Asia who leads Women In India (WIN) initiative in India, said “This is great news for Nielsen, and once again, we have a distinguished position as the flag bearer for a diverse workplace that offers flexibility and benefits to support women in their career journey. Every employee of Nielsen has an equal opportunity to thrive in our culture and develop from our mentoring programs. As a champion for WIN in India, I am encouraged to see the results of our programs aimed at building a truly promising future ahead of us.”

“Amid the pandemic, we continue to prioritise our employees’ safety and mental well-being as we maintain our top quality and service standard for our clients,” said Mahipal Nair, People Development and Operations Leader, Africa, India, Middle East (AIM) region, Nielsen. “Considering the demanding role of women at work and home, we have made efforts to ensure full support and flexibility to assist them in work-life balance. I strongly believe that our compliance mechanisms and benefits assure our employees the peace of mind to work openly, think differently, and stay ahead of the curve.”

On the hiring and recruitment front, Nielsen’s People Operations team recently conducted a drive wherein applications for open positions were invited from diverse groups including people with disability (PWD), pride, military veterans and women candidates. Nielsen emphasizes parity and providing equal opportunities through a fair and transparent recruitment process that reflects in the gender ratio at Nielsen. For example, Nielsen considers at least two female candidates for all leadership levels before making an offer. While career gaps due to various reasons could pose as an obstacle for many women, Nielsen ensures that the right candidate with the right career goals are welcomed to be a part of our organization. 

The organisation is committed to maintaining a sensitive work environment to support employees through important life-changing milestones like maternity and child adoption, therefore reasonable flexibility is provided in terms of working hours, leave extensions. Nielsen also supports with a no-cost maternity coaching that is provided through a tie-up arrangement with an expert third-party service provider. As an organization, Nielsen realizes the importance of having a work-life balance, encourages intra/internal team movements, and promotes part-time employment opportunities for women.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.


An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

About Women in Nielsen (WIN)

WIN is Nielsen’s employee resource group (ERG) that focuses on career development, mentoring, personal wellbeing and development of women associates has been leading efforts to nurture women employees. Some of the WIN initiatives in India include advancing policies on maternity leave, flexible working hours, new resources (e.g., creche services and counselling), and a fully functional gender-neutral POSH (prevention of sexual harassment) program. Nielsen’s People Operations team regularly conducts awareness campaigns for its employees with regard to a zero tolerance policy for any kind of harassment. This is further reiterated through new joinee induction modules and periodic sessions by Nielsen’s legal team whenever necessary.

Additionally, Nielsen’s WIN program ensures pay parity and keeps a check on meritocracy during the performance evaluation of women colleagues who are back from maternity leave. Further, WIN conducts regular coaching and mentoring sessions to groom women to take on leadership roles.  

About Avtar Women

Avtar Women is a service from Avtar for creating sustainable careers for women professionals. More than 3.5 lakh women professionals are registered members on the portal, which is designed exclusively for the creation and fulfilment of work-life integrated careers for women. More than 50000 women have been placed on jobs with organizations across India. This includes organizations from IT, BPO, FMCG, Banking & Financial services, Retail and other Industries.